Ready-to-use E-commerce SMS Templates to Increase Sales and Engage Customers

Overview of SMS/MMS Templates for Ecommerce Brands

SMS and MMS messaging can be highly effective marketing channels for ecommerce businesses. Compared to email, SMS messages have much higher open and response rates, reaching customers instantly right on their mobile devices.

Popular uses of SMS marketing for ecommerce include:

• Abandoned cart reminders
• Shipping and delivery updates
• Order and payment confirmations
• Customer satisfaction surveys
• Promotional offers and coupons
• New product announcements
• Holiday promotions and sales
• Loyalty programs and rewards updates
• Appointment reminders
• Customer service communication

With the right SMS templates, ecommerce businesses can simplify communications, provide better experiences, and see ROI from SMS campaigns. This guide will provide copy-and-paste SMS templates for various ecommerce customer touchpoints.

Order Confirmation Template

Thank you for your order with [BRAND]! We're excited to get your items on the way to you.

Your order confirmation number is [ORDER NUMBER]. You purchased:

• [PRODUCT 1]
• [PRODUCT 2]
• [PRODUCT 3]

Your total order amount is [TOTAL AMOUNT].

We estimate your order will arrive between [DATE RANGE]. We'll send you a shipping confirmation with tracking information once your package ships out.

If you have any other questions or need to make any changes to your order, please don't hesitate to reach out to our customer service team:

Phone: [PHONE NUMBER] Email: [EMAIL ADDRESS]

We appreciate your business and look forward to getting your new [BRAND] products into your hands soon! Let us know if you need anything.

Shipping Confirmation

As soon as your order ships out, we'll send you a quick shipping confirmation and tracking number via SMS so you can follow along every step of the way.

Once your package leaves our warehouse, you'll receive a text that looks like this:

Hi [Customer Name]! Your order #12345 has shipped and is on its way. Expected delivery date is Thursday, March 9. Track your shipment here: [tracking link] Have a great day!

This shipping confirmation SMS lets you know your order is officially on the move and provides a direct tracking link so you can monitor its progress. We aim to get your shipment delivered within 2-3 business days, so the text also estimates your expected delivery date based on the shipping method you selected at checkout.

We're committed to complete transparency when it comes to fulfilment and shipping. Sending a shipping confirmation and tracking number via SMS as soon as your order dispatches is just one way we strive to provide an amazing customer experience. This way you'll always know your purchase is on the way!

Delivery Confirmation

Your customers will be thrilled to receive confirmation that their package has been delivered successfully. Send them a friendly SMS as soon as their order arrives to let them know it's there and waiting for them.

• Confirm successful delivery: Let your customer know their order has officially arrived by sending a simple message. For example:

  Your order from [Brand] has been delivered!

• Provide next steps: Give clear instructions on any next steps they need to take, like setting up their new product or registering for an account to access downloads. For example:

  Please visit [link] and enter your order number to register your new [product].

• Thank the customer again: End your delivery confirmation with another quick thank you. This leaves them feeling great about their purchase and choosing your brand.

  Thanks again for shopping with [Brand]! We hope you love your new [product].

Customer Satisfaction Survey

Staying in touch with customers after they've received their order is crucial for gathering feedback and identifying areas for improvement. An SMS-based customer satisfaction survey is a great way to check in with customers a few days after delivery.

• Thank the customer for their order and ask them to take a moment to complete a short survey. Emphasize that their feedback is highly valued.

• Include 3-5 brief questions about their overall satisfaction, product quality, delivery speed, customer service and likelihood to recommend.

• Use simple 1-5 rating scales for each question to make it easy for customers to respond quickly via SMS.

• Conclude by thanking them for taking the time to provide feedback through the survey.

• As an incentive to complete the survey, offer the customer a discount code or coupon for their next purchase. This provides a small reward for giving feedback.

Following up post-purchase with a simple SMS survey allows you to identify pain points and make improvements based on actual customer experiences. The incentive also encourages participation while making customers feel valued and appreciated. Analyzing survey responses over time can reveal trends and guide ecommerce strategy.

Shopping Cart Abandonment Follow-Up

1. Reminder: Send a friendly reminder to customers who have abandoned their carts, reminding them of the items they left behind and suggesting that they complete their purchase. Keep the tone conversational and include a call-to-action that encourages them to take action.

Hey [customer name], we noticed you left some great items in your cart! Finish your purchase today and enjoy free shipping. Tap here to complete your order: [checkout link].

2. Offer an Incentive: Sometimes, customers need a little extra push to complete their purchase. Offer a discount or a special incentive to encourage them to come back and make the purchase.

Hi [customer name], we miss you! Complete your purchase within the next 24 hours and enjoy 10% off your order. Use code CART10 at checkout. Shop now: [checkout link].

3. Provide Assistance: Some customers may have abandoned their carts due to any last-minute questions or concerns. Offer them assistance and support to address their queries and provide a personalized shopping experience.

Hello [customer name], we noticed you left something in your cart. Do you have any questions or need assistance with your purchase? Our team is here to help! Reply with any concerns you may have.

4. Limited Stock Alert: Create a sense of urgency by notifying customers that the items they left in their carts are running out of stock. This can prompt them to complete their purchase before missing out.

Hey [customer name], the item you left in your cart is selling fast! Don’t miss out - complete your purchase today to secure your item before it’s gone. Shop now: [checkout link].

5. Social Proof: Leverage social proof by highlighting positive reviews or testimonials from other customers who have purchased similar products. This can help build trust and encourage customers to complete their purchase.

Hey [customer name], our customers love the product you left in your cart! Check out their reviews: [link to product reviews]. They can’t stop raving about it! Don’t miss out, complete your purchase today.

Special Offers and Discounts

Keeping your customers informed of the latest promotions and sales is crucial for driving traffic and boosting revenue. A timely SMS can notify them of limited-time coupon codes or price reductions on selected items that compel them to shop right away.

1. Flash Sale:

   Hurry! 50% off all items for the next 24 hours. Use code FLASHSALE at checkout. Don’t miss out on these amazing savings!

2. Exclusive Discount:

   As a valued customer, we’re offering you an exclusive 20% off your next purchase. Use code EXCLUSIVE20 at checkout. Shop now and save!

3. Bundle Deal:

   Buy one item and get the second one at 50% off! Mix and match any items from our collection. Limited stock available, so shop now!

4. Free Shipping:

   Enjoy free shipping on all orders for a limited time. No minimum purchase required. Start shopping now and save on shipping fees!

Loyalty Program/Rewards

Keep customers engaged and motivated to spend points by regularly updating them on their loyalty program status and rewards.

1. Welcome to our loyalty program:

   Welcome to [Your Brand]’s loyalty program! Enjoy exclusive rewards, discounts, and special perks just for you. Stay tuned for exciting updates and start earning points with every purchase!

2. Special offer for loyal customers:

   As a valued member of our loyalty program, we want to thank you with a special offer. Get an extra 10% off your next purchase. Use code ‘LOYALTY10’ at checkout. Happy shopping!

3. Earn double points for a limited time:

   Hey [Customer Name], earn double loyalty points on all purchases for the next 48 hours only. That’s double the rewards for you! Start shopping now and maximize your benefits.

4. Refer a friend and earn rewards:

   Love our products? Refer a friend and earn rewards! Share your unique referral code with them, and when they make their first purchase, you’ll both receive a $10 coupon. Spread the love!

5. Exclusive access to VIP sale:

   As a valued member of our loyalty program, you have exclusive access to our VIP sale. Enjoy up to 50% off on selected items. Don’t miss out, shop now!

6. Birthday reward:

   Happy birthday, [Customer Name]! As a special treat, we’re offering you a 20% discount on your next purchase. Use code ‘BDAY20’ at checkout. Wishing you a fantastic day!

7. Unlock higher tiers for more benefits:

   You’re just a few points away from unlocking the next tier in our loyalty program. Reach [X] points to enjoy even more exclusive benefits and rewards. Keep shopping to level up!

8. Flash sale alert for loyalty members:

   Loyalty members only! Get ready for our exclusive flash sale. Starting tomorrow, enjoy 40% off all items for the next 24 hours. Limited stock. Set your alarms!

9. Announcing new rewards:

   Exciting news! We’ve added new rewards to our loyalty program. Now you can redeem your points for free shipping, gift cards, or even premium products. Log in and explore the options!

10. Loyalty anniversary gift:

    Congratulations, [Customer Name]! It’s been a year since you joined our loyalty program. As a token of our appreciation, we’re sending you a special gift. Keep an eye on your mailbox!

11. Limited-time offer for loyal customers:

    Dear loyal customer, we appreciate your continued support. As a thank you, enjoy a limited-time offer of buy one, get one free on selected products. Shop now and reap the rewards!

12. Double rewards on your next purchase:

    Hey there! We appreciate your loyalty. Make a purchase within the next 24 hours and get double loyalty points. It’s our way of saying ‘thank you’ for choosing us!

13. Sneak peek of upcoming rewards:

    Exciting things are coming for our loyalty program members! Get ready for new rewards and exclusive offers in the next few weeks. Stay tuned for updates!

New Arrivals

Want to get your customers excited about the latest products added to your inventory? Send them an SMS when popular out-of-stock items are back in stock or when you've launched brand new offerings.

These new arrival SMS templates will let your subscribers know right away when they can purchase previously sold out products or discover your newest designs.

1. Back in Stock Alert

Hey [First Name], great news! The [Product Name] you had your eye on is back in stock. Get it before it sells out again. Shop now: [Link to Product Page]

2. New Product Launch

We just launched our newest [category] - the [Product Name]! Check out this must-have addition to our catalog: [Link to Product Page]

Get a first look at our latest and greatest.

3. Just Added

Big news! We just added a bunch of new [category] to our store, including the [Product Names]. Update your wardrobe with the latest trends: [Link to New Arrivals Page]

Shop these brand new arrivals before anyone else!

4. imited Edition Alert

This is your exclusive chance to buy the limited edition [Product Name] before anyone else! Only a few are available right now: [Link to Product Page]

Hurry and shop this exclusive new [category] addition today!

Sending alerts when hot items are restocked or new products launch is a great way to create excitement and urgency around shopping your latest inventory.

Pair these SMS templates with links to easily browse and buy those must-have new arrivals. This VIP-style access helps turn your customers into loyal brand advocates.

Holiday Promotions

The holiday season is a perfect time to connect with customers and spread some seasonal cheer. Take advantage of this festive time of year by sending holiday-themed SMS promotions.

1. Share Holiday Sales and Deals

Let your customers know about any special holiday offers or discounts you're running. For example:

❄️ Winter Sale! 20% off everything until 1/1. Stay cozy with our softest scarves and sweaters. Shop now: [link]

Tie your promotions to specific holidays like Christmas, Hanukkah, Kwanzaa or New Year's.

2. Create Urgency with Limited Time Offers

Use the limited nature of your holiday promotions to create a sense of urgency. Share expiration dates, limited quantities or flash sales to encourage prompt action.

🚨 Flash sale! 25% off all gifts for her, today only! Give your favorite lady something special this holiday. Shop now before this deal disappears: [link]

Keeping offers time-bound makes them more tempting to customers.

3. Wish Customers Happy Holidays

Spread some holiday cheer by wishing your customers a wonderful season in your SMS messages.

❄️ Wishing you a magical holiday season filled with warmth, love and wonder. Happy Holidays from [Brand]! Discover our seasonal gift guide: [link]

Add a personalized holiday greeting to show customers you care and appreciate their support even during busy times of year.