Trends-and-insights

The Secret Sauce - How Brands Build Irresistible Identities and How You Can Too

The Secret Sauce - How Brands Build Irresistible Identities and How You Can Too

While big companies may have more resources to devote to branding, it remains crucial for ventures of any size. The fundamentals of branding apply whether you're a small bakery or a Fortune 500 firm.

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Making Data Tell a Story- Crafting Marketing Reports that Drive Decisions

Making Data Tell a Story- Crafting Marketing Reports that Drive Decisions

Defining the Marketing Report A marketing report is a document that analyzes and presents data from various marketing initiatives to provide insight into their effectiveness. The main purpose of

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Marketing Trend 2024：The Rise of AI, The Fall of Cookies, and The Fight for Trust

Marketing Trend 2024：The Rise of AI, The Fall of Cookies, and The Fight for Trust

The Pace of Digital Ad Spend Growth Slows The blistering pace of growth in digital advertising spend is poised to continue slowing in 2024. Growth rates that were once in the 20-30% range have fa

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The Beginner’s Guide to SMS Marketing：Everything You Need to Know Before Getting Started

The Beginner’s Guide to SMS Marketing：Everything You Need to Know Before Getting Started

Let’s break it down. Think about how glued people are to their phones these days. We’re talking over 2,600 times a day kind of glued. And get this, they open and read more than 90% of the SMS messag

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Text Your Way to 5-Star Customer Service：How SMS Marketing Boosts Support

Text Your Way to 5-Star Customer Service：How SMS Marketing Boosts Support

What is SMS Marketing for Customer Service? SMS marketing for customer service refers to using text messaging to communicate with customers and provide support, information, promotions, appointme

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The Winning Combo：Combining SMS and Email Marketing on the Right Platform

The Winning Combo：Combining SMS and Email Marketing on the Right Platform

More and more marketers are realizing that SMS and email work better together than apart. Used in tandem, they enable you to reach customers across multiple channels and touchpoints. This multi-chann

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How to Build a Marketing Strategy That Resonates with Your Target Audience

How to Build a Marketing Strategy That Resonates with Your Target Audience

The marketing strategy serves as a roadmap for how a startup should interact with and promote itself to its target audience. As outlined by [MyMarketing](https://mymarketing.io/blog/why-small-busines

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