Blog Posts

How to Build a Marketing Strategy That Resonates with Your Target Audience

How to Build a Marketing Strategy That Resonates with Your Target Audience

The marketing strategy serves as a roadmap for how a startup should interact with and promote itself to its target audience. As outlined by [MyMarketing](https://mymarketing.io/blog/why-small-busines

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Making Data Tell a Story- Crafting Marketing Reports that Drive Decisions

Making Data Tell a Story- Crafting Marketing Reports that Drive Decisions

Defining the Marketing Report A marketing report is a document that analyzes and presents data from various marketing initiatives to provide insight into their effectiveness. The main purpose of

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Marketing Trend 2024:The Rise of AI, The Fall of Cookies, and The Fight for Trust

Marketing Trend 2024:The Rise of AI, The Fall of Cookies, and The Fight for Trust

The Pace of Digital Ad Spend Growth Slows The blistering pace of growth in digital advertising spend is poised to continue slowing in 2024. Growth rates that were once in the 20-30% range have fa

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SMS Marketing A/B Testing:How to Optimize Your Campaigns and Boost Revenue

SMS Marketing A/B Testing:How to Optimize Your Campaigns and Boost Revenue

  • USpeedo
  • SMS
  • 04 Dec, 2023

Introduction to SMS Marketing A/B Testing A/B testing, also known as split testing, is an experiment where two versions of an SMS campaign are compared to determine which one performs better. The

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